A Long-term School Character Branding System
Developed as the school's official mascots, Ah Jai and Ah Nui serve as a visual communication platform connecting students, teachers, and the wider school community. Through illustrations, campaigns, educational materials, event branding, and themed merchandise, the character system promotes school values and creates a consistent, engaging campus identity.
本項目為學校官方角色品牌設計，以「阿仔」及「阿女」作為校園文化及視覺溝通的重要載體。透過角色插畫、活動宣傳、學科推廣、節慶設計、校園刊物及周邊應用，建立具親和力及持續發展性的校園品牌形象，連結學生、教師及家長社群。
200+ character illustrations created.
Used across school-wide campaigns and educational programmes for over 6 years.
Event Campaigns
Subject Branding & Character Variations
Stickers & Digital Assets
